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What’s In a Name?
To what extent does a name account for the success of a product launch? In the communications field, we often devote a significant amount of time to thinking up the perfect name for something,...
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Can You Draw a Flip Flop on an Etch-a-Sketch?
Top communications strategist for Mitt Romney’s presidential campaign Eric Fehrnstrom created a social media and cable news firestorm a few weeks ago when he now-famously referenced a children’s toy in...
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Broken Glass
Following his annual meeting with Berkshire Hathaway investors over the weekend, Warren Buffett sat down with Becky Quick from CNBC for a special edition of Squawk Box. At exactly 6:52 AM, they started...
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All About “Me”
There’s no “I” in team. We’ve all heard that one. But there is a “me,” provided you move the letters around a little. Why am I starting this blog post with a ridiculously overused corporate cliché?...
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The Flip Side
We’ve all seen the many shots of Jordyn Wieber bursting into tears when she heard that teammates Gabrielle Douglas and Aly Raisman would be moving on to the all-around gymnastics finals at the 2012...
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Italicizing Caution
Associated Press style, which is used by news organizations across the county, is what we follow at Prosek Partners. We don’t use Oxford commas; we write 4:30 p.m. instead of 4:30 PM; and we’ll write...
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More Work, Less Time
A recent op/ed in The New York Times about productivity in the office caught my attention. The piece, “Be More Productive. Take Time Off,” was written by Jason Fried, co-founder and CEO of 37signals, a...
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